Natural Heaven is proud to announce the launch of its new Roku streaming ad, inviting viewers to see hearts-of-palm pasta in a whole new light—this time through a family’s real kitchen moment. The ad will be shown during pre-selected hit shows on channels such as Hulu, ESPN, Disney+, CNN, etc.

Streaming Something Real: The Roku Ad

The advertisement opens with a genuine scene: a young boy, his mother, and father come together in their kitchen at mealtime. The mother hands her son a bowl of Natural Heaven’s ready-to-eat Mac N’ Cheese, made with hearts of palm. And that honest moment—when the boy realizes his favorite comfort food is made from veggies perfectly captures the surprise and delight at the heart of the campaign.

Human Connections and Simple Joys

Brand Manager Andrea Rojo shares her excitement over the launch:
 “We set out to showcase Real Life—the everyday choices parents make for their kids and families. Seeing that look of amazement when a child discovers healthy food can taste this good—well, that’s our story. Natural Heaven’s hearts of palm Mac N’ Cheese isn’t just another alternative, it’s the food kids love and parents trust, ready in a minute. Streaming it on Roku lets us speak directly to families who care about both comfort and wellbeing,” Rojo explains.

The Product Difference

Natural Heaven’s featured Mac N’ Cheese checks every box: 80 calories, 4g fiber, 310mg potassium per serving, and a creamy texture that wins over even the most skeptical young eaters. The ad doesn’t just offer a message—it invites viewers to see better-for-you meals a part of everyday life, combining delicious taste, sustainable choices, and effortless convenience without compromise